Weed Tourism When There is no Tourism
To say 2020 isn’t what we expected would be a monumental understatement. We were getting ready for the first really big season of cannabis tours in San Francisco. We had a solid year of well received tours under our belt. We got our beautiful trifold brochures from the printer, ready to distribute to every tourist kiosk in the San Francisco Bay Area, as we readied ourselves for the flood of world travellers who were now finally aware that they can go on cannabis tours just as they go on wine tours.
As soon as the news came out about the corona virus breakout on the Diamond Princess we realized that travel and tourism were going to be the first industry destroyed by the fallout from the global pandemic, and probably the last to recover.
Instead of meeting new people and taking them on adventures, we found ourselves like so many others, sheltering in place to keep from spreading the virus.
Some people are essential to keep our vital services open. Others are able to keep doing their jobs by telecommuting. We’re definitely not essential, and telecommuting just isn’t an option for tour guides.
First our thoughts went to our loved ones, then to our survival. It’s hard to hear that the best thing you can do to help is just stay home.
Thankfully, the malaise was eased by the likes of Seth Myers, Steven Colbert, Jimmy Kimmel, and even Saturday Night Live webcasting their shows from lockdown in their homes. I started learning chemistry through Crash Course on YouTube. Thank goodness for education and entertainment on the internet! I don’t know what I’d do without the respite they offer. I’m finding escapism is as essential to the mind as food is to the body.
Then it dawned on me that I was thinking about tourism all wrong! We are essential, and we can telecommute! We educate and entertain people! We have internet access, and cell phones with cameras on them, and video clips from our tours!
I downloaded a free video editing app called Vlogit, propped up my cell phone on a table in the backyard, and started shooting video. If we can’t bring the world to cannabis country, we’ll bring cannabis country to the world!
We’ll do our best to keep you entertained, educated, and occupied until the day we can go smell the flowers in the warm Mendocino sun together once again.