Meet Yvonne Brown, the new Executive Director of the California Cannabis Tourism Association for Weed Tours

Yvonne Brown on one of the pot farms in California’s Emerald Triangle

Tourism is a $1.5 trillion dollar industry – one of the biggest in the world.  All industries of this size have associations.  Tourism associations bring together not just the tour companies that run city tours, farm tours, wine tours, woods tours, adventure tours, leisure tours, and the like, but also connect everyone else in the travel, tourism, and hospitality industries.  They include hotels, and restaurants as well as providers of leisure activities like wellness retreats, yoga and cooking classes – basically anyone that you encounter on your vacation who isn’t a fellow traveler.