Meet Brian Applegarth, Founder, and Executive Director of The California Cannabis Tourism Association for 420 Tours

Brian Applegarth – Cannasseur founder of the CCTA

Most industries have professional associations, and this is especially true in tourism.  Whether it’s wine tour companies, weed tour companies, sightseeing tour companies, or any other kind of tour company, most likely they have an association.  Tourism associations help quality companies give better service, and help them to meet the needs of tourists, while informing travelers where to find the best experiences.  Travel and tourism associations also add legitimacy to the companies that belong to them.  Cannabis tourism is still a budding industry, and after decades of vilification of marijuana, getting the word out there about quality 420 tour companies is paramount.  Yes, California is known for having the best weed in the world on pot farms in California’s Emerald Triangle, but our state is also known for the film industry, wine country, the giant redwoods, Silicon Valley, and great cities like Los Angeles and San Francisco.  With all the tourist attractions California has to offer, weed tourism has a lot to do to stand out.